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Grassroots Campaign


Grassroots Tool Kit

The Faces of Influenza campaign offers various ready-to-use tools from the American Lung Association that you can customize for community members, journalists, and whoever you believe would benefit in your area as part of your ongoing influenza vaccination educational efforts.

We hope you take advantage of these tools and help us raise awareness about the seriousness of influenza.

  • Influenza Backgrounder (42 KB)

    This backgrounder provides general influenza-related background information that can be used to inform partners, media, and community groups about the disease and vaccination.

  • Template Letter-to-the-Editor (1044 KB)

    This template letter can be tailored to fit your locality and will be used as a response to erroneous or misleading news articles about influenza, or as an op-ed template.

  • Template Press Release: 2012-2013 Season Kick Off (471 KB)

    This template can be used to introduce the Faces of Influenza program to local media. It can be customized with information pertaining to local areas and about local partners or spokespersons that will be part of any influenza-related awareness activity.

  • Print-ready Ad: Quarter Page (1147 KB)

    This print-ready ad features everyday “faces” Christina Fry, Rick Cerett and Chalise Jackson.



AMERICAN LUNG ASSOCIATION

The mission of the American Lung Association is to save lives by improving lung health and preventing lung disease.